15 Sep 2015 500px Scoops iStock General Manager Ellen Desmarais as their New VP & Head of Marketing
500px is putting their recent $13M capital raise to work with some high-profile new hires. Ellen Desmarais, previously VP Marketing for Getty Images and General Manager at iStock, joins 500px as VP and Head of Marketing.
Desmarais has over 20 years of experience in marketing and business development at high end companies, as well as a solid background in the stock photography industry. The press release states that 500px expects her to design and lead new marketing strategies and specific projects for both the company’s community and licensing business.
But this is not 500px’s only recent addition. Paul Friesen also recently joined the company as Content Manager for Media Distribution, coming from Veer / Corbis where he was the Media Partnership Content Manager.
This latest news comes hot on the heels of a re-structuring of image collections and tiers in their marketplace, which together with some nice hires from top competitors, shows some much needed action in working towards a position in the industry. To date, nobody seems too sure of where they fit and which market they’re chasing.