05 Oct 2015 Adobe Stock adds Deeper Integration, Video and Extended Licenses

Adobe is out with a lot of Creative Cloud news today. Amongst a lot of functionality updates and integrations, are some interesting points about Adobe Stock, and an updated paying user count of 5.3 million. The announced changes and additions will be made effective before the end of the year.

Sale at Point of Use

The critical integration of the licensing experience in the desktop apps is will soon be much deeper.  Discovery and download will happen completely within the app, without the need to switch to the web.  This was a widely expected upgrade and will go a long way to making the workflow benefits that much smoother.

The next challenge will be bringing the full discovery experience found on Fotolia to the app interface, which is a significant UX challenge, but well within Adobe’s capabilities.

Also high on the list is integration of Adobe Stock in Adobe’s mobile apps.

More of Fotolia added to Adobe Stock

Video will be now a part of Adobe Stock, with footage able to be licensed directly within the Creative Cloud apps that work with footage.  The same integration that images enjoy with discovery and purchase happening completely within the app will be also available for video.

Extended Licenses, the exact licenses available on Fotolia, are going to be also available via Adobe Stock, priced at $79.99.  The current price on Fotolia ranges from $7 to $130 depending on the quantity of credits purchased. Fotolia has always included unlimited print runs and multi-seat rights in their standard license, so the only Extended License in Adobe Stock is for products for resale – see this table for an industry comparison.

Finally, Adobe Stock will be coming with enterprise license agreements. Enterprise is very likely a serious chunk of Shutterstock’s business – exact revenue figures are not broken out by business unit – and so probably something Scott Braut saw as a priority to bring over to Adobe Stock.

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