24 Jan 2008 Dreamstime Killer Keyword Information
Earlier this month Dreamstime introduced a new feature which shows their contributors the keywords that result in their photos being sold. Here’s what it looks like:
The usefulness of this information is instantly obvious. As Dreamstime contributor Mark Payne said in the related forum thread, “this feature puts excellent market data into the hands of those able and willing to put it to good use”.
Having feedback on which keywords are working provides Dreamstime contributors the opportunity to evaluate and refine their keyword strategies. As Dreamstime founder Serban Enache pointed out when announcing the feature, it also provides further evidence that keyword spamming doesn’t help sell more photos.
Enache also noted that the system has a small – less than 1% – error rate which results in inaccurate keywords. This is caused by buyers navigating away from search results before purchasing.
Clicking on the keywords will repeat the search so contributors can see where their photos appear in the search results. Early reports show no consistency as to where in the best match search results the sold photos appear.
Among the uses are: discovering which keywords are popular; confirming which keywords are generating sales; auditing similar photos to ensure popular keywords are present; analyze search result placements for particular keywords; and know which keywords to use in the title and description fields.
Speculation has already begun in the forums over how this feature can be expanded. The obvious next step is to provide a list of all keyword searches that resulted in sales on each images’ detail page. Or a listing of keywords for a contributor’s entire portfolio, sortable by frequency and earnings.
This development has been universally welcomed as it helps both contributor and agency. All microstock agencies watch each other closely so we can expect to see others follow Dreamstime’s lead and implement similar functionality.