27 Nov 2007 Fotolia Optimization Experiment
Next month I’m going to optimize my keywords for all my photos at Fotolia as an experiment to see what affect it will have on my earnings.
Fotolia are generally my fourth largest earning microstock agency. However, I know that other microstock contributors experience better earnings relative to other agencies. I want to know if the fact that I haven’t optimized my keywords yet is part of the reason.
The optimization will simply involve re-ordering the keywords. Fotolia don’t allow contributors to add or remove keywords after a file has been approved as a measure to fight keyword spam, so re-ordering is the only method available to optimize the performance.
To keep the experiment as accurate as possible, I won’t be uploading any new files during the month. Fotolia have my forth largest portfolio already with 469 photos approved. I’ll be doing all the work as close to the start of the month as possible, so there’s more time to see the results.
I have no idea how much I could increase my earnings with this experiment, but accounts from other contributors indicate it could be significant. The average variation in my Fotolia earnings over the past six months is 18%, with the largest variation being 45% in September. Any increase derived from the experiment will need to be significant to stand out.
At the end of next month I’ll report my earnings as usual and address the results of the experiment. If the experiment shows a noticeable increase in earnings, it will make a good case for optimization. I will then look at my portfolios at other agencies to see what else can be done. If the experiment shows no noticeable change, I won’t bother re-ordering my keywords at Fotolia. At least until my portfolio is substantially bigger when I may repeat the experiment.