Garth Johnson Joins Fotolia

Posted by Lee Torrens

Garth Johnson interviewing Lee TorrensFotolia have recruited their second ex-iStockphoto executive in as many months after having just appointed Garth Johnson as SVP of North America.

Last month they announced iStockphoto co-founder Patrick Lor as Fotolia President of North America. Today it’s iStockphoto’s former VP of Business and Community Development who joins Fotolia’s rapidly growing crack team in North America. Garth has been out of the industry since leaving iStockphoto last June in search or more entrepreneurial opportunities.

Garth’s community development responsibilities at iStockphoto included the development of the popular iStockalypse shooting events – the above photo is Garth interviewing me at the Buenos Aires iStockalypse last March.

The great news for microstock contributors in this announcement is that Fotolia have emphasized that Garth’s new role will involve advocating for Fotolia contributors. Fotolia doesn’t enjoy the same confidence among their contributors as their competitors, making Garth’s experience and skillset a valuable addition.

Fotolia have been busy so far this year:

  • Raised prices
  • Lowered commission to fund marketing, technology and human resource growth
  • Added an RF exclusivity option (not just image exclusivity)
  • Introduced microstock video
  • Launched the large free photo site PhotoXpress
  • Recruited Patrick Lor

They’re clearly working hard to increase their position in the market and, as a recent statement said, “gaining on the industry leader”. Not wasting any time, Garth and five of his new colleagues are currently on their way to the CEPIC conference in Germany where Patrick Lor will be speaking.

Now that Garth’s appointment is public he’ll be able to update his LinkedIn profile and Facebook profile to reflect his new position.  The iStockphoto tatoo on his arm may prove a little more painful to update. ;)

Welcome back to the industry Garth.



Posted June 3rd, 2009 by Lee Torrens

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