07 Nov 2008 Meet the New Yuri Arcurs – Microstock Entrepreneur
Not content with an annual microstock income of US$1.3 million and being the top selling microstock photographer, Yuri Arcurs is creating a microstock empire. Here’s a summary of his new entrepreneurial activities.
A New Blog
It may not be news to those who follow the microstock market as it was launched back in May of this year (2008), but Yuri has replaced his old static website with a new blog.
Working his way to the top of the market, Yuri has learned quite a lot. He’s sharing these insights and experiences through his blog. He already has comprehensive articles on working with models, an overview of microstock agencies, and advice on what to shoot and what sells.
Blogging is also an opportunity for Yuri to support his branding – something he advised at the Microstock Superstars panel is crucial for top photographers in order to stand out in the microstock market. The blog allows him to shape his brand while helping attract more attention to his business and his portfolios.
In additional to regular textual blogging, Yuri has teamed up with Crestock to produce high quality videos showcasing his production and how he works. Again, this initiative helps him share information and build his brand. He’s already published three videos which you can see on the Crestock YouTube channel or via Crestock’s blog. Here’s the latest episode:
Only months after it launched, Yuri purchased the photokeywords.com tool and moved it over to his own website. It’s still freely available for anyone to use and is a popular facility among microstock contributors.
Additionally, his own much anticipated keywording tool is still in development and will also be available via his website when it’s ready.
A Distribution Network
Taking the opportunity to leverage his investment in building a team and processes for his microstock business, Yuri is opening up that same service for elite quality stock photographers who can produce a high quantity of photos for the microstock market. Called the ‘Yuri Arcurs Distribution Network’, the business offers to retouch, quality check and correct, keyword and upload photos on behalf of its clients. The emphasis is on the strategic keywording optimization methods that helped Yuri reach the top of the market. In return, the business takes a 30-40% commission but leaves the client able to focus entirely on shooting photos.
Yuri provided an update on this business at PhotoPlus Expo, saying that it’s producing great results for its clients with return per image (RPI) reaching as high as $20 per month! His client list already includes more than ten top stock photographers from traditional agencies including Getty Image, Corbis, JupiterImages, Masterfile and Veer. Having invested heavily, he hopes the business will break even sometime in 2009.