16 Nov 2015 Microstock Keywording Service ‘Kboarding’ Opens Up
The official release will be on November 23, but service is already online in “test mode”, and they have a lot of plans for further development.
Kboarding is an initiative by Russian stock photographer Danil Nevsky, intended to be a simple but powerful tool for microstock contributors to get titles, descriptions and keywords for their images. It delivers accurate English metadata, produced by expert keyworders.
The project launched in beta in August this year, with a free trial and a $50 monthly subscription for up to 100 images. The aim was to get user feedback from around 500 customers in that period and use that to guide adjustments to the service while they completed the technical development and staff recruitment & training.
Three months later, Danil says that the user feedback was successful, and the development and staff training are sorted. The team of professional English-speaking keyworders are now adding image metadata to images uploaded by customers within 24 hours of submission. Processed images are downloaded via the website with the metadata embedded.
Danil says the service received 300 images in the first hours online and is very happy with this early traction. He’s positively surprised his young product has already earned the trust of microstock photographers.
The service is still structured in monthly subscriptions, but pricing has been adjusted and sized in volume-based tiers. The Lite plan is their original offer for up to 100 images processed, but price has been lowered to $30. They’ve added Standard plan at $ 75 for up to 250 photos, and Pro service that keywords up to 500 images for $150; Standard and Pro subscriptions include bonus allowance, of 10 and 25 images respectively.
As for the future, Danil says customer feedback highlighted the importance of delivering metadata in a text document, which they will work on next.
They’re also now looking at extending the offer to include uploading and submission of images to multiple agencies like picWorkflow, and previously unsuccessful attempts of this business model iSyndica and LookStat.
It’s a very tough market to get into given the extremely limited quantity of professional stock photo producers who are both successful enough to be able to pay for such a service yet not so successful that they haven’t developed their own internal systems to do just that. Starting small with just one service is likely a smart strategy. Let’s just hope Danil doesn’t make the service too broad too soon and run out of momentum.