Microstock Referral Program Progress

May 31st, 2007 by Lee Torrens

I wanted to follow up my review of microstock referral programs with a progress report. The review showed that there was a lot of variety in the details of the programs across all the microstock websites reviewed. My experiences so far have been equally varied.

Let’s take a look at the numbers so far.

Website Departures Arrivals Conversion Earnings
iStockphoto 123 ? 2 $20
ShutterStock 129 ? 4 $42.45
Dreamstime 93 ? 2 -
Fotolia 117 ? 2 -
BigStockPhoto 105 97 6 -
CanStockPhoto 115 ? 1 -
123rf 63 48 0 -
StockXpert 51 19 0 -
LuckyOliver 68 ? 4 $4
  • Departures - number of times the referral link on my website has been clicked (not a perfect measure)
  • Arrivals - number of referred visitors arrived as recorded by the receiving website
  • Conversion - number of referred visitors who registered on the receiving website
  • Earnings - amount of referral income since starting this blog in March 2007 until now

A family member has just completed his university study of photography. He had been interested in what we were doing with microstock, and we finally convinced him to give it a go. Looking over his shoulder at his computer, I directed him here to my blog and had him click the referral links and create accounts at each website. Now, he’s a great photographer, but doesn’t yet have a large portfolio, and much of what he does have are not electronic. Therefore, he wasn’t accepted on all the websites, but it’s interesting to see which websites showed him as a referral and which didn’t.

Let’s have a quick look at each one:

iStockphoto - Two buyer referrals. Not bad for a blog targeting contributors. I had low expectations for this one, but it’s already my second highest earner!

ShutterStock - I love this referral program! High conversion rate, transparent reporting and actually performs!

Dreamstime - Disappointing reporting, disappointing conversion and disappointing earningsl. Room for improvement.

Fotolia - Great reporting, disappointing conversion, and no earnings yet.

BigStockPhoto - Actually reports received referrals, and seeminly very accurately. Great conversion, but yet to see any earnings. I presume I’m waiting for referred contributors to reach 75 approved photos for my one-time $5 referral bonus.

CanStockPhoto - Hard to know what’s happening here. Limited reporting and no results to show.

123rf - Reports all details but so far no conversions or earnings.

StockXpert - Excellent reporting, everything except identifying registration. Terrible conversion rate. Nothing yet.

LuckyOliver - Only reporting is when you get paid for a referred registration, but it seems to be working. Very happy here.

I’m pleased with my humble beginnings in microstock referral programs and I look forward to seeing which ones grow with the blog. I’m collecting monthly earning data and once I have a few months collected I’ll post a chart.

I’ve spoken with others who blog in the microstock space, and they’re reporting better results. Once my traffic is a little higher I’ll start tweaking to see if I can positively impact the performance of the programs. Fun times ahead!

Do you use the referral programs? How do your experiences compare to mine?




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1 Comment »

Photonomikon on 2007-12-28 18:22:39

The only referral program I use is Shutterstock’s, although I operate on all 12 most important microstock sites.
The SS one works very well, but unfortunately I haven’t tried to catch new referrals since 2005. I have 4 referrals out of which only 2 guys are active but one of these 2 has a very nice portfolio so I’m getting a steady trickle from him.

 
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