Comments on: PhotoXpress and Free Photo Strategies http://www.microstockdiaries.com/photoxpress-and-free-photo-strategies.html For People Selling Photos Online Wed, 08 Sep 2010 05:18:49 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: pdtnc http://www.microstockdiaries.com/photoxpress-and-free-photo-strategies.html/comment-page-1#comment-36424 pdtnc Fri, 05 Jun 2009 13:12:27 +0000 http://www.microstockdiaries.com/?p=350#comment-36424 "The marketing tactics they’ve used (with registration) are one example of what’s possible with the separate brand strategy. " Thats just data-mining, giving gifts for user details to be analysed for user patterns to further progress their strategy. My opinion at least!! ;) “The marketing tactics they’ve used (with registration) are one example of what’s possible with the separate brand strategy. ”

Thats just data-mining, giving gifts for user details to be analysed for user patterns to further progress their strategy.
My opinion at least!! ;)

]]> By: pdtnc http://www.microstockdiaries.com/photoxpress-and-free-photo-strategies.html/comment-page-1#comment-36378 pdtnc Fri, 05 Jun 2009 04:27:56 +0000 http://www.microstockdiaries.com/?p=350#comment-36378 I'm a bit upset to find this out here rather than from Fotolia, especially as I have asked the question before. Its nice to finally see where I'm putting my work! I’m a bit upset to find this out here rather than from Fotolia, especially as I have asked the question before.
Its nice to finally see where I’m putting my work!

]]> By: Lee Torrens http://www.microstockdiaries.com/photoxpress-and-free-photo-strategies.html/comment-page-1#comment-35708 Lee Torrens Fri, 29 May 2009 17:37:55 +0000 http://www.microstockdiaries.com/?p=350#comment-35708 Taylor, the technology costs - development, bandwidth and storage - are the only real up-front risk for Fotolia with this project and they're already buyers of these services. So I don't think it's as much of a major undertaking for them as it would be for others. Plus, they'll be able to ascertain their ROI relatively easily once they get the upsell going. Keeping the branding a search together is the strategy that Dreamstime are using. I expect an independent brand is free to grow larger and quicker thanks to a more narrow focus, but a lot depends on execution. Fotolia clearly think that is the winning strategy too. Additionally, with this model Fotolia have more flexibility in how they connect the branding and search back to Fotolia. The marketing tactics they've used (with registration) are one example of what's possible with the separate brand strategy. Thanks for your thoughts. -Lee Taylor, the technology costs – development, bandwidth and storage – are the only real up-front risk for Fotolia with this project and they’re already buyers of these services. So I don’t think it’s as much of a major undertaking for them as it would be for others. Plus, they’ll be able to ascertain their ROI relatively easily once they get the upsell going.

Keeping the branding a search together is the strategy that Dreamstime are using. I expect an independent brand is free to grow larger and quicker thanks to a more narrow focus, but a lot depends on execution. Fotolia clearly think that is the winning strategy too. Additionally, with this model Fotolia have more flexibility in how they connect the branding and search back to Fotolia. The marketing tactics they’ve used (with registration) are one example of what’s possible with the separate brand strategy.

Thanks for your thoughts.

-Lee

]]> By: Taylor Davidson http://www.microstockdiaries.com/photoxpress-and-free-photo-strategies.html/comment-page-1#comment-35690 Taylor Davidson Fri, 29 May 2009 15:06:45 +0000 http://www.microstockdiaries.com/?p=350#comment-35690 Lee, great look at the issues with "free" photos. But what about a significant cost of "free" photos: bandwidth and storage costs of the "free" photos? Someone has to pay to store and deliver photos, pay for the site, etc. Obviously Fotolia will be subsidizing those costs (as well as the costs for paying for "free" photos); wouldn't it be easier for Fotolia to upsell potential customers from free to paid licensed photos if the branding and sites (especially search) were more tied together? Fact is, free photos are happening and will continue to happen; fighting the trend is a losing strategy, better to launch it yourself to take advantage of the trend rather than be killed by it. Lee, great look at the issues with “free” photos.

But what about a significant cost of “free” photos: bandwidth and storage costs of the “free” photos? Someone has to pay to store and deliver photos, pay for the site, etc. Obviously Fotolia will be subsidizing those costs (as well as the costs for paying for “free” photos); wouldn’t it be easier for Fotolia to upsell potential customers from free to paid licensed photos if the branding and sites (especially search) were more tied together?

Fact is, free photos are happening and will continue to happen; fighting the trend is a losing strategy, better to launch it yourself to take advantage of the trend rather than be killed by it.

]]> By: mystockphoto http://www.microstockdiaries.com/photoxpress-and-free-photo-strategies.html/comment-page-1#comment-35659 mystockphoto Fri, 29 May 2009 10:37:56 +0000 http://www.microstockdiaries.com/?p=350#comment-35659 Hi Lee, very complete information as usual. I hope they can/want resolve the absence of photographer attribution. Cheers, roberto Hi Lee,
very complete information as usual. I hope they can/want resolve the absence of photographer attribution.
Cheers,
roberto

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