09 Jul 2008 Promoting your Microstock Portfolio
I think it would work for people who are specialized in what they shoot and that topic fills a specific market, and also for excellent photographers with a reputation, brand and/or distinctive style.
Otherwise, buyers are much more likely to find microstock agencies before my own ‘promotion’ website when searching the web for photos. And there’s no guarantee that if I send them to my microstock portfolio they wouldn’t search around for better or more suitable images from other contributors.
For those who do, there are added benefits. You can send buyers to your microstock portfolios via referral links and earn from their purchases regardless of whether they buy your images or others. Additionally, even if they don’t end up buying one of your photos, the extra views and possible comments can help the your photos rate better at some agencies.
I’m curious to know what other microstock contributors think about the idea of promoting a portfolio by building a website. It’s been a while since we’ve had a poll here on Microstock Diaries, so I dug up the code and inserted some questions below. But first, here’s some the more interesting microstock portfolio promotion websites.
iofoto.com – the website of stock industry guru Ron Chapple‘s microstock brand, iofoto. Buyers instantly see a selection of great photos and referral links to the agencies where they’re available. Learn from the master.
andresr.com – the website of top microstocker Andres Rodriguez which features a gallery of photos but no portfolio links as it’s designed more for attracting models than buyers. Perhaps that’s one of his secrets of success!
miklav.com – the website of Belgian microstocker Mikhail Lavrenov who is also an industry commentator and previous Microstock Diaries guest poster. The ‘buy’ page links to print houses and for stock photos it links to Alamy and iStockphoto. A bit of everything.
openpathdesign.com – the website of designer Mike McDonald’s brand, Open Path Design. Features design examples, links to agency portfolios and an online store to buy directly. Now that’s leverage!
ccaetano.com – the website of Portuguese photographer and designer Carlos Caetano. It features a photo gallery and a Shutterstock search box at the top of the page. Other referral links target contributors.
If you promote your portfolio with a website I’d love to see it and hear how well you find it works. Leave a link and your experiences in the comments below.