27 May 2010 Return of the Submission Incentives
Veer have launched an aggressive campaign to boost their microstock portfolio ahead of a major site redesign. Titled ‘Veer Dash for Cash’, the heavily promoted program pays generous cash bonuses for approved files, ranging from $0.35 to $1.40 per image. The more images you get uploaded and accepted during the promotion, the higher your cash bonus per image. The program started on May 5th and runs until June 30. Details of the program including the requirements and limits are on the Dash for Cash page at Veer.
The offer coincidentally arrives hot on the heels of a similar campaign from new microstock agency, Polylooks, in partnership with Zoonar. Zoonar are paying €0.15 per file. Files are submitted to Zoonar, then through activation of a partnership opt-in they become available for sale on Polylooks too. They need to be accepted on Polylooks to receive the bonus payment at Zoonar.
The Same But Different
Fotolia pioneered the pay-for-accepted-files technique back in 2005. They paid between 20 – 50 cents per accepted photo depending on the total quantity. Comparatively, the Zoonar-Polylooks offer is lower but the Veer offer is significantly more generous.
Dreamstime also pays exclusive contributors 20c per accepted image. This is a permanent incentive and pays retroactively when contributors convert to exclusivity – the only program with these attributes.
Why it’s Needed
The top microstock agencies have a lot of stock and add to it at a rapid rate. Newer agencies who are still building their buyer base don’t have the same selling power to attract contributors and build their portfolio. Most serious microstockers assess each new agency based on expected return on investment, with that investment being the time to upload and submit. Utilities such as iSyndica and the picNiche Toolbars help lower the cost, but for portfolios with a lot of releases to attach it can still be quite high.
Offsetting that cost with a cash bonus is an easy and fast way to overcome contributor resistance. Even for less serious microstockers, simply getting a cash bonus is proving to be a sufficient incentive.