08 Oct 2015 Shutterstock to become the Exclusive Distributor of Red Bull Footage
This Tuesday Shutterstock announced a distribution deal with the video production arm of Red Bull.
Footage from the Red Bull Media House will be available for license exclusively on Shutterstock, supported by a joint marketing campaign.
The Red Bull Media House Collection
The Red Bull Media House produces professional, high quality footage around action and extreme sports themes.
Thousands of HD and 4K videos, including aerial, time-lapse, slow motion, adventure, wildlife and landscapes, will be available with RF licenses on Shutterstock’s site. The collection is expected to grow to 65,000 clips in the next four years.
Brands’ Partnership for Marketing Strategy
In addition to selling existing content, the companies will partner in the production of new footage leveraging both brands.
This marketing initiative will feature renowned athletes in action using a “Point of view” concept, and all videos will be produced and distributed on both companies’ websites, as well as on selected channels of their social media platforms.
While the Red Bull Media House collection and the co-produced marketing campaign release dates are not disclosed yet, the report states both will be happening during 2016.