28 Aug 2007 A Piece of Macrostock Becomes Midstock
Getty Images has slicing off a portion of its portfolio to sell in the midstock pricing range. 100,000 royalty free photos will be removed from the bulging Getty portfolio to be sold under the Valueline brand at punchstock.com. The photos were all created prior to December 2005 and are drawn from various collections that Getty Images owns or markets for the photographers.
Prices start at US$19 for a small web-sized image. All other sizes are US$49. This places them firmly in the midstock range – lower than macrostock prices that generally start around US$300, but higher than microstock prices will typically peak at US$10.
Getty Images have yet to show meaningful success in converting microstock buyers to their full-price products. Getty have now owned iStockphoto, the most successful microstock agency, for 18 months.